Lately I’ve been catching myself staring at campaign dashboards and wondering if I’m the only one feeling unsure about finance advertising right now. Some days it feels like... moreLately I’ve been catching myself staring at campaign dashboards and wondering if I’m the only one feeling unsure about finance advertising right now. Some days it feels like everyone online is either bragging about insane returns or saying ads are completely dead. There doesn’t seem to be much honest middle ground, which is why I wanted to share what I’ve personally noticed and hear how others are handling it.
The main doubt for me started with rising costs. Clicks aren’t cheap anymore, especially in finance. Whether it’s loans, insurance, or investment related stuff, competition feels intense. I kept asking myself if finance advertising still makes sense, or if it’s just burning budget without much to show for it. The pressure is real when every click costs money and the leads don’t always turn into actual customers.
At first, I’ll be honest, I thought the problem was the platform. I assumed the traffic was low quality or people were just clicking out of curiosity. I tried... less
