I’ve been wondering this for a while because it feels like every time I look into fintech, the space is already crowded. Like, no matter what angle you pick—payments, lending,... moreI’ve been wondering this for a while because it feels like every time I look into fintech, the space is already crowded. Like, no matter what angle you pick—payments, lending, investing—there are already big names dominating. So I kept asking myself, how are regular marketers or small teams actually promoting fintech services without getting lost?One thing that confused me early on was where to even start. I tried the usual stuff—social media posts, some basic ads—but honestly, the results were kind of underwhelming. Either the clicks were expensive, or the audience just didn’t seem interested. It made me feel like maybe fintech is one of those niches where only big budgets work.But after experimenting a bit, I realized it’s less about spending more and more about being specific. When I stopped targeting broad audiences and focused on a smaller, more defined group, things improved. For example, instead of “people interested in finance,” narrowing it down to something like “new... less
