I’ve been wondering lately if anyone else feels a bit lost when it comes to insurance marketing. There are so many channels out there, and honestly, it’s hard to tell which... moreI’ve been wondering lately if anyone else feels a bit lost when it comes to insurance marketing. There are so many channels out there, and honestly, it’s hard to tell which ones are actually worth the time and effort. I used to think just running a few ads here and there would be enough, but it didn’t really bring the kind of results I expected.One problem I kept running into was figuring out where people actually pay attention. Social media felt crowded, search ads got expensive fast, and email campaigns barely got opened unless I spent a lot of time tweaking them. It made me question whether I was just using the wrong channels or doing things the wrong way.So I started experimenting a bit. I tried focusing more on search-based ads because people there are already looking for insurance-related stuff. That seemed to bring slightly better results, especially for specific plans. Social media still worked, but only when I kept things simple and relatable instead of pushing hard offers. I also... less
