Has anyone else struggled with getting the right people to click on their loan ads? I’ve been running PPC for Loan campaigns for a while, and in the beginning, I honestly thought more clicks meant better results. Turns out, that’s not how it works at all.

My biggest issue was getting tons of traffic but barely any actual applications. People would click, look around for a few seconds, and disappear. It felt like I was paying for curiosity instead of real intent. At first, I blamed the landing page. Then I blamed the offer. But after digging deeper, I realized the problem started much earlier, with who I was targeting and how I was qualifying them before the click.

One thing that made a difference for me was being more specific with keywords. Instead of broad terms like “easy loans” or “quick cash,” I started using phrases that showed stronger intent, like “apply for personal loan online” or “bad credit loan eligibility.” It reduced my traffic, yes, but the quality improved. Fewer clicks, more serious visitors.

I also began adding small “filters” directly in the ad copy. For example, mentioning minimum credit score requirements or basic eligibility conditions. It sounds counterintuitive because you think it might scare people away. But honestly, that was the point. If someone doesn’t meet the criteria, it’s better they don’t click at all.

Another thing I tested was using a simple pre qualification form before the full application. Just a few basic questions. Nothing long or complicated. That helped me see who was actually serious. It also gave me better data to adjust targeting later.

I learned a lot just by reading and comparing how others approach PPC for Loan campaigns. This guide on PPC for Loan really helped me rethink how I structure my ads and landing flow.

It made me realize pre qualifying traffic is not just about blocking people, but guiding the right ones forward.

At the end of the day, I stopped chasing cheap clicks and started focusing on intent signals. It’s slower, but way more sustainable. I’m still testing things, but now I think of pre qualifying as part of the strategy, not an afterthought.

Curious to know what others are doing. Are you filtering at the keyword level, ad copy level, or landing page level?